EMPODERA’T
OFFF Fest BCN 2024
Creative Director
Motion Graphics
Graphic Design
2024"EMPODÉRATE" is a project selected for OFFF Fest 2024, taking place at the Disseny HUB in Barcelona. This project addresses aesthetic pressure, focusing on the color red as a symbol of female empowerment. I wanted to raise some questions: what does it really mean to feel empowered? Does wearing red heels or long nails actually make us empowered? Or is it just another way to capitalize on our insecurities, making us spend more time and money on our appearance?
I used collage animation to create a feeling of overwhelm, reflecting the constant stream of images and beauty standards that surround us. The tone of the piece, along with the pacing of the editing and the voice-over, aims to express a sense of frustration and exhaustion—like a shout of "I can't take it anymore" when facing societal pressures to fit into certain beauty ideals.